“Active economic diplomacy, alongside international branding, is our key strategy for global market development,” said Homa Atef-Yekta on Friday during the second day of the 29th International Oil, Gas, Refining & Petrochemical Exhibition (Iran Oil Show 2025). 

Atef-Yekta noted that a significant portion of Iran’s petrochemical exports currently go to Asian countries. “One of our strategic goals is diversifying export markets to strengthen Iran’s bargaining power in the global petrochemical sector and reduce reliance on specific destinations,” she said. 

 Logistical challenges, infrastructure development 

Atef-Yekta highlighted logistical hurdles in market expansion, stating, “Reliable export infrastructure is critical. For instance, some regions, particularly in Africa, lack direct flights or regular shipping lines, complicating trade.” 

She added that the government is working to address these challenges, including negotiations for rail transport alongside maritime shipping to reduce export costs. “In Africa, distance, specialized shipping needs, and financial barriers pose additional difficulties. We are coordinating with the Central Bank, domestic financial institutions, and international transport companies to resolve these issues.” 

 Foreign Ministry’s role in trade expansion 

Atef-Yekta praised the Foreign Ministry and Iranian embassies for their support in market development. “Our ambassadors assist in market research and identifying opportunities, facilitating smoother export projects and market expansion,” she said. 

She also mentioned ongoing cooperation with the Ministry of Roads and Urban Development to resolve shipping and maritime transport obstacles, aiming for “practical, sustainable solutions.” 

 Global branding, competitive pricing 

Despite the high global demand for Iranian petrochemical products, Atef-Yekta acknowledged that sanctions and indirect sales methods have weakened Iran’s brand presence. “Our products are competitively priced, giving customers an advantage over regional rivals,” she noted. 

She also pointed to bartering opportunities with neighboring countries as an attractive alternative. 

 Foreign investment opportunities 

Atef-Yekta reiterated Iran’s openness to foreign investment in the petrochemical sector. “At this exhibition, we’ve held preliminary talks with foreign investors on viable projects,” she said, adding that discussions with countries like China and Ethiopia at Expo 2025 are underway for joint ventures and foreign investment in new plants. 

“These projects align with our development goals while offering profitability for investors,” she concluded.