Majid Boujarzadeh spoke Monday at the 39th specialized meeting of gas industry PR heads in Jam, stating: "Public relations must maintain communication with all company stakeholders, and the National Iranian Gas Company has demonstrated this dynamic effectively."

Referring to last year’s fuel supply and distribution challenges, he said: "Despite serious difficulties, the Ministry of Petroleum successfully overcame fuel distribution issues, particularly in power plants and consumption management, through unity and cooperation."

Boujarzadeh praised the ministry’s efforts last year, adding: "Selecting well-informed managers, precise planning and organizational coordination ensured fuel distribution and consumption management were handled effectively. This year, with higher public expectations, we must prepare for winter through more cohesive planning."

Need for targeted planning in new year 

Boujarzadeh highlighted PR’s role in promoting efficient consumption and launching campaigns, stressing: "While optimal consumption management isn’t directly your responsibility, other sectors still don’t fully recognize that all organizations must contribute. We need special measures to fulfill our role, as we did last year—a tough but well-managed period. This year, we must produce more targeted educational content on proper gas usage."

He emphasized that consumption reform, a key directive from the Supreme Leader, must guide all communications: "Using guidelines is essential. Engage stakeholders, especially in gas companies interacting with the public—respond clearly, accurately and quickly."

Boujarzadeh also stressed the importance of targeted content: "Adopting modern tools like AI and executing impactful campaigns—such as ‘2 Degrees Less,’ which spreads rapidly—is crucial."